About Us

Sheryl Checkman
Chief Fun Officer

Skiing? I love it. Swimming? Can’t get me out of the water. Scuba diving? A fanatic. Yoga, bike riding, photography…these are other hobbies that make me smile.

For work, I’m a graphic designer. I started my company Sheryl Checkman Design LLC in 1992, after leaving my position as Vice President, Manager of Design Services, at Burson-Marsteller, a global Public Relations agency headquartered in New York City.

But as you already can see, I’m not just a designer. I’m also an avid sportswoman. All the activities I do—work and play—together make me who I am. They create a balance.

One day, I had an idea for a design that represented the scuba diver in me. I was looking at the simple symmetry of a yin yang symbol and I saw a scuba design. In Chinese philosophy, yin and yang (heaven and earth) represent two opposing yet complementary forces, or energies, that are said to be found in nature. One cannot exist without the other. They create balance.

In each curved half of the symbol, I saw the shape of a fish… really!  I added a diagonal white stripe representing the universal symbol for a dive flag, and my first Life is Balance® design was born!

After showing my design to a few of my diving friends, and getting some pretty awesome feedback, I decided to extend the concept to all of the different sports and activities that make people feel good.

Life is Balance® is a new line of branded apparel designed to celebrate the balance
we add to our lives through sports and activities that make us smile.

Because that's what life is all about, isn't it?

Life is Balance® is committed to quality. Our t-shirts both look and feel good. They are so soft that you won’t want to take them off.

Our goal is to be 100% responsible. Our shirts are made in factories free of sweat shop conditions and that do not employ child labor. The factories also are WRAP Certified (Worldwide Responsible Accredited Production). The shirts are printed in the USA.

 

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